Peter worked hard. Damned hard. All day he toiled to sell blueberry muffins. And they were special muffins with forty blubberies each. But he only sold so many. Everyday, he'd fight a losing battle just to sell them all. At the end of the day, they weren't fresh anymore and people didn't want stale muffins. Then one day Peter doubled his profit. Yeah, just like that. He changed what he said and he sold twice as much.

"How much are those muffins, mate?" his customers would ask. "$3 for two," he'd say. And they'd buy two instead of one.

Simple, huh?

It's called bundling. We used to sell the Brain Audit for $xxx and PsychoBranding for $xxx. When someone bought the Brain Audit, we'd try to sell them PsychoBranding. Some customers bought and some didn't. Then one day we used Peter's combo technique. We sold both the products, the Brain Audit and PsychoBranding as PsychoCombo.

Boom! Our sales went through the roof. We were taking home twice as much money, and at the same time giving the client more value -- more information. More ways to increase their profits.

McDonald's does it all the time. We experience it all the time. Yet we never do it all the time.

Why ever not?

Sean D'Souza

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